Early tech support:
http://www.flixxy.com/medieval-tech-support.htm

(Courtesy of Bookman’s, a used-book store in Tucson:)
What to do with books you’re not currently reading.
http://www.youtube.com/watch?v=Pw5LlSKKG3M

(From Colonial Williamsburg:)
Why do historical recreation?
http://colonialwilliamsburg.org/Foundation/journal/Spring10//cannon.cfm/

What makes for a good bookstore?
http://pechorinsjournal.wordpress.com/2010/06/03/what-makes-a-good-bookshop/